Twitter to Restart Verify Blue Ticks from Jan 22: Here's all you need to know

‘Authentic, notable and active’; these will be the three defining terms for a Twitter account to get the coveted blue badge of verification when the process, on pause since November 2017, will reopen January 22, 2021.

New authentication process for verifying users

Twitter will have a new self-serve application process, available on the web and in-app. Users will be able to apply themselves to get verified. They will have to choose a category for their verification status. They will have to share some links and other supporting materials to boost their cause in order to get the tick.

Twitter will use “both automated and human review” to handle these applications for verifications. It also said it will give users “the option to share demographic information after completing the new verification application so that we can better measure and improve the equity of our verification process.”

As part of the new policy, Twitter “will begin automatically removing the verified badge from inactive and incomplete accounts,” according to an official statement from the company.

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How does Twitter decide an account is authentic?

Twitter says it “uses a mix of internal signals to evaluate the authenticity of a given account’s followers and engagement count.”

It adds, “We also assess a range of signals associated with third-party public resources submitted in support of applications for verification (such as how recently they were updated) to detect fraudulent submissions.”

Further, they still have the right to deny or revoke verification to any accounts, which met the criteria “through artificial or inauthentic activity.”

Which category of users get verified?

Twitter says the account “must represent or otherwise be associated with a prominently recognised individual or brand,” linked to the following fields. They are as listed below

Those working in the government, including heads of state, elected officials, ministers, etc.

Well-known companies, brands and organisations

News organisations and journalists

Entertainment

Sports

Activists, organisers, and other influential individuals.

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