Google talks about Customer Data Privacy; says Now Browsing is safe
The company said that for it, the protection of the privacy of the people is a top priority. It will not develop any alternative technology to identify individuals browsing on Chrome.
New Delhi: Google said on Wednesday that once third-party cookies were eliminated from its system, it would cease to monitor people's Internet browsing. The company said that for it, the protection of the privacy of the people is a top priority. It will not develop any alternative technology to identify individuals browsing on Chrome.
Google on Privacy:
In January last year, the company announced that it would make its browser Chrome free of third-party cookies in a phased manner over the next two years. Third party cookies are small codes that website advertisers use to record a user's personal browsing. Based on this, the interest of individuals is ascertained and accordingly online advertisements are sent to them.
Company announced third party removal:
In a blogpost, Google said that personal user data has been spread among thousands of companies, usually it is collected through third party cookies and this has reduced the trust of the people.
Google has cited data from the Pave Research Center, according to which most people believe that whatever they do online is monitored by scientists, tech companies or other companies. Most people also say that collecting data puts them at potential risk.
Google said that if people's growing concerns about the use of digital advertisements and personal data are not addressed, then we risk the future of free and open web. The company said it therefore announced the removal of third-party cookies last year.