Apple's Evolution: Moving Beyond iTunes on Windows

In a significant move, Apple is bidding farewell to iTunes on PCs by introducing new Windows apps for Apple TV, Apple Music, and Apple Devices. Originally launched in preview last year, these apps have now shed the preview tag after collaborative efforts with Microsoft.

The trio of apps, along with a revamped iCloud for Windows, aims to liberate Windows users from the reliance on iTunes. As reported by MacRumors, if you engage with Apple TV, Apple Music, and Apple Devices, iTunes is only essential for accessing podcasts and audiobooks on Windows.

**Apple TV on Windows:**

The Apple TV app on Windows not only grants access to your iTunes library but also allows users to enjoy movies and TV shows from their iTunes collection, in addition to subscription streaming content.

**Apple Music on Windows:**

For music enthusiasts, the Apple Music app offers access to the iTunes library, incorporating both song and album purchases. This shift signifies a departure from the monolithic iTunes platform, providing a more streamlined experience for users.

**Apple Devices on Windows:**

Apple Devices app caters to PC owners, offering functionalities like backup, restore options for iPhones and iPads, and seamless content synchronization with these devices. This integration further enhances the user experience, bringing Apple's ecosystem closer to Windows users.

Microsoft has played a pivotal role in this transition, actively collaborating with Apple to bring these apps to Windows users. The launch of these apps aligns with Microsoft's commitment to enhancing cross-platform compatibility and user experience. Notably, Microsoft had previously introduced iCloud Photos integration in Windows, allowing users to link their iCloud Photos library directly to the built-in Photos app on Windows 11.

However, it's essential to note that Apple's new Windows apps are currently exclusive to traditional x86-based PCs running Windows 10 or Windows 11. There is no indication yet of ARM64 versions tailored for Qualcomm-powered Windows devices.

This strategic move by Apple signifies a shift towards a more modular approach, where specific apps cater to distinct functionalities rather than bundling everything under the umbrella of iTunes. As the tech landscape continues to evolve, this move aims to offer Windows users a more tailored and efficient experience within the Apple ecosystem.