Amazon Prime Video Adds Ads for Non-Paying Members: What You Need to Know

Discover the latest on Amazon Prime Video's decision to include ads for non-paying members from January 29, 2024.

Gobind Arora
Published on: 27 Jan 2024 8:54 AM GMT
Amazon Prime Video Adds Ads for Non-Paying Members: What You Need to Know


In a significant move, Amazon Prime Video is set to introduce ads for non-paying members starting January 29, 2024. This strategic shift aims to bolster the platform's content offerings. The initial rollout will occur in the U.S., U.K., Germany, and Canada, with other countries following suit later in the year.

**The Evolution of Amazon Prime: Beyond Two-Day Shipping**

Amazon Prime, initially launched in 2005 with a promise of free Two-Day Shipping, has evolved into a comprehensive membership offering exclusive deals, entertainment, music, gaming perks, and savings on prescriptions and groceries. Prime Video, a notable component, boasts hit movies, award-winning Amazon Originals, and live sports.

**Ads in Prime Video: Enhancing Content Creation**

To sustain the delivery of captivating content, Amazon has opted to incorporate ads into Prime Video shows and movies. While this change may raise concerns, it's essential to note that existing Prime members won't experience a cost hike in 2024. However, for those wishing to bypass ads, Amazon introduces a new plan for an additional $2.99 per month for U.S. Prime members, with pricing details for other countries to be disclosed later.

**Global Rollout and Member Benefits**

The ad inclusion will commence in key markets like the U.S., U.K., Germany, and Canada initially, with expansion to France, Italy, Spain, Mexico, and Australia later in the year. Notably, there's no information on when these changes will apply to India.

Despite the introduction of ads, Amazon Prime remains an exceptional offering, providing fast shipping, a plethora of entertainment choices, ad-free music, and savings on healthcare, prescriptions, and groceries. Members also enjoy exclusive deals, hassle-free returns, and access to services such as Prime Reading and Prime Gaming.

**Looking Ahead: Amazon's Commitment to Prime Members**

Amazon assures Prime members of ongoing enhancements, promising more benefits and features in the future. While the introduction of ads aligns with the company's strategy to enrich its content library, the competitive and attractive membership package ensures that Prime continues to be a fantastic deal for its diverse user base.

Gobind Arora

Gobind Arora

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