Connoisseur of culinary skills Sanjeev Kapoor launches mobile app EscapeX

Mumbai: The connoisseur of culinary skills, celebrity chef, entrepreneur writer, Sanjeev Kapoor is all set to gift his fans the glimpse of his opulent lifestyle and an alleyway to his kitchen by introducing his new mobile app in collaboration with New York based tech firm EscapeX.

By creating his own brand app, Kapoor tried to reach out to his fans, virtually, in an attempt to beguile them with great interactive experience.

The new app will enable fans to get an access to Chef’s social handles (Facebook, Twitter, Instagram) and directly interact with him through in-app social feed.

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Kapoor stated, "It is my responsibility to make sure that my fans and users live a healthy and tasty life. Through this app, I can engage with them and understand their needs better to help them live a fitter life."

Other features of EscapeX:

• It will provide unique features like push notifications, featured videos, superstar contests and winner badges.
• Live broadcast of cookouts and interactive chat between Kapoor and his fans.
• The app is completely free for fans and the revenues will be generated by advertisements, similar to Facebook, Twitter and Google.

Sanjeev Kapoor has has been awarded with Padma Shri, the fourth highest civilian award in India.

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