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'Unsubscribe' campaign is not actually 'IAS Vs Media': seniors

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Published on 16 April 2016 8:21 AM GMT

Unsubscribe campaign is not actually IAS Vs Media: seniors
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Lucknow: Even as the 'unsubscribe' campaign against a leading national daily and magazine by senior Indian Administrative Service (IAS ) officers has gained momentum starting from the national capital, the IAS fraternity is at pains to clarify it is not against the media per se.

''It was never meant to be IAS vs Media as being projected in certain sections as it was a reflection of hurt sentiments of the Civil Services about being called 'babus' repeatedly by at least one leading newspaper and a magazine,'' Sanjay Bhoosreddy, the secretary of the Central IAS association told newztrack.com over phone from New Delhi.Anil-swaroop-fb

He even went to the extent supporting the cause of media saying '' it was equally bad when the media persons were dubbed as 'presstitutes'. Also, the campaign is purely personal and IAS association as an organisation has nothing to do with the campaign.''

Echoing the same sentiments, the senior IAS officer and Union Coal Secretary Anil Swarup posted on his Facebook wall on Saturday " 'The campaign reflects the deeply hurt feelings of Civil Servants. It is not against the media. It is primarily to correct a wrong. A wrong being perpetrated by some in the media."

Mr Swarup, who was among the firsts to start this campaign, is generally an amiable person seen as a media-sympathiser but he says the use of 'Babu' instead of civil servant is just not acceptable.

According to the sources in Delhi, the campaign, which has also been galvanised through whatsapp group and SMSes of senior officers,is getting overwhelming response from among the fraternity.

The clarification from the senior echelon of Bureaucracy had to come after some of the junior used it as an opportunity to come down on the media.

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