L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’

Published on: 22 March 2017 9:56 AM GMT

Mumbai: L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’ here, on March 21.The brand ambassador of the salon hair brand, Twinkle Khanna was also present at the event.

In her first campaign for L’Oréal Professionnel, the Bollywood actress launched exclusive looks that eluded shiny and coloured hair replicating the ultimate French Girl Hair. The modern, elegant and effortlessly chic looks are inspired by the stylists of France.

About L’Oréal

L’Oréal Professionnel is the No 1 Professional salon brand in the World and in India.

Based in Paris, L’Oréal Professionnel has always kept pace and rhythm in tune with the artistic community, sustaining its position at the forefront of hair fashion.

Announcing the hair colour trend of 2017, L’Oréal Professionnel has created the ultimate French Browns palette to unleash the star in every woman.

What Twinkle Khanna, L’Oréal Professionnel brand ambassador Twinkle Khanna said:

“My relationship with L’Oréal Professionnel goes way back to my first hair colour in the salon. I admire its deep rooted connection to hair fashion and its commitment to hairdressers. I’m thrilled to be associated with this iconic brand as we together embark on new beauty adventures!”

“L’Oréal Professionnel is a brand with Paris at its heart, which is always at the forefront of the latest trends. Inspired by the quintessential French approach to beauty, I love my bespoke French Brown colour that’s modern, understated, and yet effortlessly chic!”

Speaking at the launch, General Manager of L’Oréal Professionnel Sussan Verghese,said:

“We at L’Oréal Professionnel are glad to unveil the hair color trend of 2017 ‘French Browns’, which is curated from what’s trending on runways and red carpets worldwide. Twinkle with her contoured French brown hair looks effortlessly glamorous and makes for the ultimate French girl.”

The event also saw the launch of new bond protective and strengthening system, SMARTBOND, specifically designed for hairdressers and used during all technical services such as hair colour, pre-lighten, and straightening services.