Reliance Consumer Products makes its presence felt at Mahakumbh

Reliance Consumer Products Limited, a consumer product giant, has partnered with the ongoing Mahakumbh, which began at Prayagraj, on Paush Purnima on Tuesday with a view to serve communities with care and purpose.

A media release issued by the Company here said that the initiative was aimed at enhancing the experience of millions of pilgrims through a series of thoughtful and impactful initiatives, aligned with the ethos of "Seva". ‘’This initiative embodies RCPL’s dedication to fostering deeper connections with the people of India and supporting cultural heritage,’’ the release said.

“Our participation in Maha Kumbh Prayagraj 2025 is about honouring the spirit of this grand spiritual gathering while empowering everyday life of all pilgrims and consumers at large in with our products and services. As a company, we are deeply rooted in Indian traditions and are reinventing Indian consumer heritage through our brands, resources, and unwavering commitment to serve the community during this sacred event,” said Ketan Mody, Chief Operating Officer, Reliance Consumer Products Limited.

As part of Maha Kumbh Prayagraj 2025, RCPL will offer multi-dimensional services and product availability of its vast range of consumer products to enhance the pilgrim journey, it added.

‘’This will include providing essential refreshments to ensure pilgrims remain hydrated and energized during their spiritual quest. Signage and directional boards are also being installed to assist pilgrims with clear, easy-to-read signages and branding to navigate the vast expanse of the event smoothly,’’ the release said.

‘’Campa Ashram, a thoughtfully designed space from RCPL’s flagship beverage brand offers a safe and serene haven for pilgrims to rest, reinforcing the spirit of hospitality and care….RCPL will also operate Aaram Sthal (Resting Areas), designated comfortable rest zones to offer pilgrims a moment of relaxation during their long and often arduous journeys,’’ it said.

Through these initiatives, RCPL underscores its unwavering commitment to community service and its role in supporting large-scale cultural and spiritual events that unite people from all walks of life. ‘’This initiative highlights RCPL’s broader mission to positively impact lives and foster collective well-being’’, the release went on to add.