Parle Products joins hands with IBM to drive growth

New Delhi: The country's largest biscuit brand Parle Products and IT sector company IBM announced a partnership with each other on Thursday. As part of the partnership, IBM will provide technological support to biscuit manufacturer Parle to deliver its products to the market quickly and effectively. This information has been given in a statement issued by both companies.

Parle and IBM together:

It added that Parle Products would leverage IBM's transformative hybrid cloud and Artificial Intelligence (AI) capability with leading security and industry expertise. In this, he will also get the benefit of the company's business advice and technology services from the technology sector.

Delivery will be done at right time and right place- It has been said that this partnership will help Parle to deliver its best-selling products like Parle-G Biscuits at the right time and right place in the market.

To strengthen the product image:

Ajay Chauhan, executive director of Parle Products, the country's largest biscuit brand, said on this partnership that our priority is to meet the growing demand of the Indian consumer. We provide the largest biscuit brand in the country. By working with IBM, we will strengthen our security net and streamline our operations by reducing the time to market - which will be a significant achievement for us.

Parle occupies 70% of the market- Parle-G or Parle Glucose Biscuits manufactured by Parle Products Private Limited is one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the best selling biscuit brand in India. It occupies 70% of the market of glucose biscuits in India.

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