Apple iPhone 13 launches with Dum Maro Dum song; Zeenat Aman reacts

Veteran actor Zeenat Aman has reacted after a tune inspired by her hit song Dum Maro Dum was played by Apple for the iPhone 13 series launch. The popular song from the film Hare Rama Hare Krishna was picturised on Zeenat and Dev Anand.

Released originally in 1971, Dum Maro Dum was sung by Asha Bhosle and its music was composed by RD Burman. Besides, Zeenat Aman and Dev Anand, Mumtaz also featured in the film.

Zeenat Aman reacts:

Speaking to a leading daily, Zeenat Aman said that it was an exhilarating feeling to learn that the 1971 music of Hare Rama Hare Krishna was still relevant. "Wow! 1971 music still resonating after 40 years! What a song!" she was quoted as saying.

Zeenat Aman further said she had no idea back then the song would become such a hit. She said, "The film was shot in Kathmandu and when I frankly heard this song for the first time, I loved it but surely didn't expect it to become such a mammoth chartbuster. They all talk to me about this when I am at any music event even today."

Apple product launch generates a lot of hype every year. Apple is known for its path-breaking marketing and product launches that are the envy of other tech giants. Several tech enthusiasts, gadget lovers, and Apple loyalties wait with bated breath for the latest technological innovation by the company. This year, however, there was an additional surprise for the viewers which has a connection with the Indian audience. The iPhone 13 launch video from Apple uses a 'Dum Maaro Dum'-inspired tune to describe the features of its newest phone.

Watch:

Several social media users reacted strongly to the song being used to highlight the features of the latest iPhone. A person sharing the clip said, "Omg the iPhone13 launch video uses dum maaro dum what eveennnn #AppleEvent." Another person wrote, "Did #Apple just used Dum maro Dum song in #AppleEvent to launch #iphone13series ?" A user tweeted, "Did I just listen to a "Dum Maro Dum" remix at an iPhone event?"

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