Instagram leaves FB behind in connecting fans with celebrities

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Published on: 20 July 2016 12:28 PM GMT
Instagram leaves FB behind in connecting fans with celebrities
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New York: A recent survey conducted by Facebook has revealed that people have started preferring photos and videos sharing website Instagram over its parent giant social media platform.

The data analytic team from Facebook IQ has analysed 5,500 users of both social platforms in six countries -- Australia, Brazil, France, Japan, the UK and the US -- for their behaviour and emotions.

What Facebook IQ said:

  • "People use both Facebook and Instagram but each fulfills their needs to a different extent,"said Vicki Molina-Estolano, a researcher at Facebook IQ.
  • "Our survey revealed that for people who use both feeds equally, Facebook better satisfies their need for empowerment, recognition and connection and Instagram fulfills their desire for fun, relaxation and discovery," stated the researcher.
  • Estolano also stated that Parents on Facebook tend to look for updates from friends and family, news and humour content and on Instagram, they more often seek information about celebrities, fashion, travel and beauty.

The findings:

  • According to the findings,the web surfers are more likely to follow accounts related to fashion, beauty, interior design and people they don't know personally on Instagram than on Facebook.
  • On major events, respondents turn to Facebook for reactions and opinions and to Instagram for behind-the-scenes content, revealed the survey.
  • The survey also suggested that for users, fun was defined as encountering the unexpected on Instagram, and as humour on Facebook.

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