UMI announces launch of brand new music merchandise collection

New Delhi: Leading record label Universal Music India (UMI) has announced the launch of their brand new music merchandise collection across lifestyle, retail and e-commerce platforms. Made available under its global music merchandise label ‘Bravado’, fans out here now have access to their favorite artist and bands on a plethora of apparel, fashion and digital accessories.

The product range launched includes apparel like t-shirts, hoodies, fleeces, home accessories like coasters, cushion covers, mugs and magnets. Tech aficionados can avail of MacBook and iPad sleeves, laptop skins and mobile covers while those who like their music and art can have a wide choice of posters and canvas prints. Soon to be launched product ranges include caps, belts, eye wear, boxers and flip flops.

Notably UMI is the only record label in India to launch its own official International music merchandising line. This is in keeping with the label’s vision of becoming a full 'Entertainment’ company with interests that range from festivals (EVC) and the 'live’ businesses to the branded content business.

About Bravado:

Bravado, the only global, 360 degree full service Merchandise Company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores.

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional.