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LG launches PuriCare range of water purifiers in Lucknow

Samarth Srivastava

Samarth SrivastavaBy Samarth Srivastava

Published on 27 Jun 2018 6:58 AM GMT

LG launches PuriCare range of water purifiers in Lucknow
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Only water purifiers that feature stainless steel, ensuring clean drinking water

Lucknow: LG Electronics India announced the much anticipated PuriCare range of water purifiers in India featuring stainless steel storage tank that provides purest form of drinking water. Globally recognised as the benchmark for water purifiers, the PuriCare range is now available in India with prices starting at INR 16,990. To further strengthen and increase trust about LG Electronics amongst consumers, the company has identified 10 NGO’s in Lucknow that will be gratified with the newly launched water purifiers.

LG Electronics will also take the responsibility for maintaining the Water Purifiers at the NGO’s.

The advanced range of water purifiers which come in seven variants are equipped with innovative hygiene-enhancing features, such as the Dual Protection Stainless Steel Tank™ and Digital Sterilizing Care™ that ultimately yields safe and clean drinking water.

Furthermore, the newly launched range ensures consumers’ health by reducing the growth of bacteria and algae through an advanced 5- stage RO filtration process.

The launch is in keeping with LG’ commitment to developing products that promote health and hygiene among customers, and therefore family’s overall health and wellbeing.

Commenting on the launch, Mr. Deepak Agarwal, Regional Business Head, LG Electronics UP East, said, “Our driving principle is to ensure that products are introduced basis key consumer insights.

Concerns related to health & hygiene are burgeoning among Indian consumers, and they are increasingly looking for products and solutions that meet the needs. In that regard, water quality is a pressing concern for consumers, based on this insight we have developed the latest LG Water purifiers, underpinned by Dual Protection Stainless Steel Tank. LG True Water Purifier gives Promise of the Absolute Purity in three easy steps: True Filtration, True Preservation, and True Maintenance.”

Some of the key features of LG Water purifier:

5 Stage Ro Filtration: At the core of any water purifier is its filtration system. LG’s advanced multi- stage reverse osmosis (RO) system delivers safe drinking water via a multi-stage filtration method that removes contaminants as minute as 0.0001 micrometers in size. Forming part of a five-stage process, the RO filtration eradicates bacteria, viruses and heavy metals to provide incredibly pure drinking water. The RO filtered water also travels through Mineral Booster in order to add required Mineral without mixing Impure water. LG’s effective multi-stage filtration technology has been awarded with the most commendable Water Purifier by Water Digest Award 2018.

Dual Protection Stainless Steel Tank™: Having water stored without concern for the proliferation of microorganisms inside the water tank is essential for Indian consumers. Thanks to the LG water purifier’s Dual Protection Stainless Steel Water Tank™, the growth of bacteria and algae is dramatically reduced. Far more hygienic than a conventional plastic tank, it ensures that water remains safe for drinking. The durable tank effectively lowers the rate of bacteria growth by 94.4% percent. Water stored in a plastic tank for any length of time often takes on an unpleasant flavor, whereas water stored in the Stainless Steel Water Tank tastes fresh. The eight-liter capacity Stainless Steel Water Tank also provides Indian households with a reserve of healthy, clean water, which is extremely valuable during blackouts. .

Digital Sterilizing Care™: LG’s first of its kind Digital Sterilizing Care™ provides most hygienic method to sterilize the entire water path, faucet, and tank with unique sterilizing kit that doesn’t not use any harmful chemical. With servicemen hygienically cleaning and sterilizing not just the water tank but also the hoses that lead to it, consumers need not worry about maintaining the hygienic effectiveness of their LG water purifier

Everfresh UV Plus: RO removes virus and bacteria; so there is no need of UV in the filtration stage. UV Cycle in LG True Water Purifiers runs during the storage stage. While the filtered water stored in Dual Protection Stainless Steel Tank™ is absolutely safe and clean to drink. The UV Cycle that automatically starts every 6 Hours is an added benefit and deactivates any bacteria that may have popped up during storage level

Smart Display: One can easily check water filter change indicator, UV Sterilizing indicator and water level Indicator from a distance or at night with Smart Display.

2-in-1 Care™: LG’s water purifier is also equipped with the 2-in-1 Care™ feature. Since most water purifiers only provide safe drinking water, many Indian families have to resort to using unsafe tap water when washing fruits and vegetables. However, LG’s unique system offers the convenience of a secondary valve located on the side of the water purifier, making it possible to hygienically wash clothes or rinse vegetables with clean water.

True Maintenance Offer: LG’s water purifier provides 1 st year of complementary maintenance worth Rs 4200 in all its water purifier range. Which include 3 scheduled and automated visits by our service engineer in which we provide digital sterilizing care and 3 times Pre Filter change. LG Service network is the largest and widest in the country.

The LG water Purifier is available in seven variants: WW180EP, WW170EP, WW160EP, WW121EP, WW120EP, WW130NP and WW140NP.

Samarth Srivastava

Samarth Srivastava

Employed as sub-editor at newstrack.com. A learner, who loves covering sports, entertainment and defence kind of stuff.

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