Gillette India introduces first ever male body grooming razor

Mumbai: Gillette, India’s leading grooming brand is all set to foray into the male body grooming category.

The brand has launched its first ever body grooming razor for male.

The body shaving segment is growing in India with 28% of men across India shaving hair below the neck and 63% of them using the wet shaving method. Specifically designed for the male body terrain, the company claims that it will bring revolution in the male body grooming kit.

“The grooming needs of the urban man have evolved tremendously in the recent past. Apart from being clean shaven, more and more men are embracing the trend of maintaining a well groomed body,” said Gillette’s country manager Rajeev Sathyesh.