11 Reasons for Google AdSense Rejection and How to Resolve Them

Getting approved for Google AdSense is a major milestone for website owners aiming to monetize their platforms. However, many applications face rejection due to common issues. This article explores the 11 most common reasons for Google AdSense rejection, provides actionable solutions, and decodes the email explanations Google sends after rejecting an application.

1. Insufficient Content

What It Means

Google requires websites to have enough content to evaluate their quality and relevance. Thin or placeholder content often leads to rejection.

Solution

Ensure each page has at least 300–500 words of unique, high-quality content.

Avoid duplicate, plagiarized, or auto-generated content.

Email Explanation:

"Your site does not have enough content for review. Please add more text to your pages."

2. Low-Quality Content

What It Means

Content that lacks value, is poorly written, or stuffed with keywords can lead to rejection.

Solution

Focus on user-centric content that addresses specific problems or questions.

Proofread for grammar and spelling errors.

Email Explanation:

"We found that your content does not provide sufficient value to users."

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3. Navigation Issues

What It Means

Google prioritizes user experience. Poor navigation or broken links are red flags.

Solution

Create a clean, user-friendly menu.

Fix broken links and ensure all pages are easily accessible.

Email Explanation:

"We were unable to access all areas of your site. Improve navigation for better user experience."

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4. Policy Violations

What It Means

Google has strict content guidelines. Sites promoting illegal activities, adult content, or copyrighted material are rejected.

Solution

Review Google’s content policies.

Remove or revise any content that violates guidelines.

Email Explanation:

"Your site contains content that violates our program policies."

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5. Insufficient Traffic

What It Means

Websites with low or inconsistent traffic may struggle to get approved.

Solution

Focus on SEO and social media marketing to drive traffic.

Publish content regularly to increase user engagement.

Email Explanation:

"We require websites to have a steady volume of visitors for evaluation."

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6. Non-Responsive Design

What It Means

A website that doesn’t adapt to different screen sizes or devices will face rejection.

Solution

Use a responsive design template.

Test your website on multiple devices and browsers.

Email Explanation:

"Your site is not mobile-friendly. Ensure it is accessible on all devices."

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7. Lack of Privacy Policy, About, or Contact Pages

What It Means

Google views these pages as essential for building trust.

Solution

Add a detailed privacy policy outlining data usage.

Create an "About Us" page showcasing your mission and team.

Provide accurate contact information, including an email address.

Email Explanation:

"Your site lacks pages that provide essential information about your business."

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8. Non-Original Content

What It Means

Google rejects websites relying heavily on syndicated or copied content.

Solution

Create unique content tailored to your audience.

Use plagiarism detection tools to ensure originality.

Email Explanation:

"We found duplicate content on your site. Publish original material to proceed."

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9. Invalid Domain Ownership

What It Means

You must own the domain or have full control over it to apply.

Solution

Verify ownership through DNS settings or HTML file upload.

Use a custom domain instead of subdomains like example.blogspot.com.

Email Explanation:

"We could not verify your domain ownership. Please complete the verification process."

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10. Ad Placements on Prohibited Pages

What It Means

Certain pages, such as login screens or error pages, are not allowed to display ads.

Solution

Configure ads to display only on content-rich pages.

Avoid placing ads on restricted content.

Email Explanation:

"Your site contains ad placements on prohibited pages. Update your settings accordingly."

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11. Incomplete Website Setup

What It Means

Underdeveloped or incomplete websites often get rejected.

Solution

Ensure all sections of your site are fully functional.

Avoid placeholders like “Coming Soon” pages.

Email Explanation:

"Your site appears to be under construction. Complete the setup before reapplying."

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Pro Tips for Approval

1. Follow Google’s AdSense Checklist: Use Google’s official resources to ensure compliance.

2. Monitor Loading Speed: Use tools like PageSpeed Insights to optimize performance.

3. Regular Updates: Continuously update and improve your content for long-term success.