Virat Kohli retains top Position in Celebrity Brand Value
Duff & Phelps, a company that specializes in brand valuation, said in a statement on Thursday that only Kohli is out of the film industry in the list of the top 10 most valuable celebrities for 2020.
New Delhi: Cricketer Virat Kohli was the most valuable Indian celebrity for the fourth consecutive year in 2020 with a brand value of US $ 237.7 million, and the Hindi film actors Akshay Kumar and Ranveer Singh were named second and third in the list.
Virat Kohli is most valuable Celebrity:
Duff & Phelps, a company that specializes in brand valuation, said in a statement on Thursday that only Kohli is out of the film industry in the list of the top 10 most valuable celebrities for 2020 and only two are women.
The statement said that Kohli's brand value remained unchanged in 2020, while the top 20 celebrities lost five percent or about one billion US dollars of their total value. Kohli remains the most valuable celebrity for the fourth consecutive year and despite the Covid-19 epidemic, its brand value remains stable at $ 237.7 million.
Akshay Kumar's brand value increased by 13.8 percent to US $ 11.89 million and he is in second place. Ranveer Singh remains in third place with $ 10.29 million.
According to the sixth edition of Duff & Phelps' Celebrity Brand Evaluation Study, the total brand value of the top 20 celebrities in 2020 was US $ 1 billion, five percent lower than in 2019. On this list, Shah Rukh Khan is at the fourth position with a valuation of $ 5.11 million, while Deepika Padukone stood at the fifth position with $ 5.04 million. Alia Bhatt finished sixth.