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IPL 2020: Future Group no longer part of central pool of sponsorship

Future Group has been forced to pull out as the company is reportedly on the verge of a takeover and has suffered losses due to the prevailing hostile economic climate in the wake of the COVID-19 pandemic.

Shivani Arora

Shivani AroraBy Shivani Arora

Published on 24 Aug 2020 11:39 AM GMT

IPL 2020: Future Group no longer part of central pool of sponsorship
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IPL 2020: Future Group no longer part of central pool of sponsorship
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Retail conglomerate Future Group, which is currently going through a restructuring phase, has pulled out of BCCI’s central sponsorship list for the Indian Premier League.

Future Group has been forced to pull out as the company is reportedly on the verge of a takeover and has suffered losses due to the prevailing hostile economic climate in the wake of the COVID-19 pandemic.

BCCI Confirms:

“Yes, Future Group has pulled out of IPL central sponsorship and that’s the reason their logo has been removed from the IPL website. At this point of time, I won’t like to elaborate on the development,” a BCCI veteran confirmed the development to PTI.

When a Future Group official was contacted, he refused comment but industry insiders confirmed that the pullout was on cards because of the financial health of the company.

It is learnt that education-technology company Unacademy, which lost the IPL title sponsorship bid to fantasy gamincricketg firm Dream11. Unacademy is in line to become one of the official sponsors along with credit card payment app Cred. As of now, the IPL website shows only four sponsors.

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Title Sponsors:

They are Dream11 as title sponsors along with Tata Motors (Altroz), PayTM and Ceat tyres.

The BCCI normally shares half of its central sponsorship kitty with the franchises.

However, with the title sponsorship amount reduced to nearly half. And the subsequent pull-outs, the teams are set to get lesser than what they were earning earlier.

“We know it’s not an ideal situation but you can’t blame BCCI for this. There is a financial crisis. If franchises have earned and made gains during good times, they understand and stand by BCCI during troubled times,” a senior official of a franchise said.

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Shivani Arora

Shivani Arora

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