Top

Chinese mobile brand 'Vivo' back as IPL title sponsor for 2021 season

Vivo’s sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the Sino-India border stand off in the aftermath of a violent clash in eastern Ladakh.

Shivani Arora

Shivani AroraBy Shivani Arora

Published on 19 Feb 2021 12:14 PM GMT

Chinese mobile brand Vivo back as IPL title sponsor for 2021 season
X
IPL 2021 to begin on April 9, First match between MI and RCB; check schedule here
  • Facebook
  • Twitter
  • Whatsapp
  • Telegram
  • Linkedin
  • Print
  • Facebook
  • Twitter
  • Whatsapp
  • Telegram
  • Linkedin
  • Print
  • Facebook
  • Twitter
  • Whatsapp
  • Telegram
  • Linkedin
  • Print

Chinese mobile manufacturer Vivo will return to sponsor the IPL this season after its attempts to transfer the rights to another company failed to materialise as offers were not upto its “expectations”.

Vivo’s sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the Sino-India border stand off in the aftermath of a violent clash in eastern Ladakh.

“…the offer made by Dream11 and Unacademy was not upto Vivo’s expectations this year, so they have decided to take it themselves and explore next year,” a BCCI source told PTI.

Sponsorship for IPL:

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore. In addition, which was nearly half of what Vivo was paying annually for a five-year deal.

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore.

The anti-China sentiment in the country peaked after the violent face-off between the Indian and Chinese troops in Galwan Valley. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties.

The stand-off at the Line of Actual Control (LAC) caused outrage across India. In addition, with several calls for boycott of Chinese companies and products.

It is in this backdrop that Vivo and BCCI decided to suspend the deal for the 2020 season. In addition, which was held in the UAE due to COVID-19 pandemic.

ALSO READ: ‘He’ll improve even more’: R Ashwin backs Rishabh Pant amid criticism

Half of the annual Vivo sponsorship money is distributed equally among eight franchises which comes to Rs 27.5 crore.

ALSO READ: IPL Auction 2021: Chris Morris most expensive player in IPL history; here’s list of sold players

Stay tuned with the newstrack to get fastest updates. Click @englishnewstrack to follow us on Facebook and @newstrackmedia to follow on Twitter.

Shivani Arora

Shivani Arora

Next Story