Baba Ramdev's Patanjali Considers Bidding For IPL 2020 Title Sponsorship
Baba Ramdev’s Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.
Vocal For Local:
Confirming the development, Patanjali spokesperson S K Tijarawala told PTI: “We are considering this”.
“This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective,” he said.
However, Tijarawala also added that the company is yet to take a final call on the issue.
“We have to take a final decision, whether we would take it or not,” Tijarawala added.
According to him, the Board of Control for Cricket in India (BCCI) is coming with the expression of interest on Monday. Also, it has to submit its proposal by August 14.
VIVO-IPL Deal Suspension:
Last week, BCCI and Vivo decided to suspend their partnership for the 2020 IPL beginning on September 19, in the UAE. Amid clamour to boycott Chinese products in the wake of the Sino-India border stand-off.
The title sponsorship is a significant part of the IPL’s commercial revenue. Half of which is shared equally by the franchises. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.
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