No condom ads to be aired before 10 pm and after 6 am

New Delhi: In order to avoid exposure to the children, the government of India has restricted the airing of condom advertisements on television from 2200 hours to 0600 hours (10 pm to 6 am).

The decision was taken by the Union Ministry of Information and Broadcasting, who issued an advisory to all television channels, directing not to broadcast these ads before 100 hours and after 0600 hours.

The Ministry officials have stated that it had received multiple complaints regarding the advertisements.

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The ministry in its order said, “It has been brought to its notice that some channels carry advertisements of condoms repeatedly which is alleged to be indecent especially for children”.

The I&B ministry have cited two provisions of Advertising Code of the Cable Television Network Rules of 1994 and raised concerns regarding the condom ads.

“The Advertising Code bars any advertisement which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner, also, the code does not allow indecent, vulgar, suggestive, repulsive or offensive themes or treatment in ads”, stated the ministry.