Rajkumar Rao joins hands with Breakthrough India's 'Dakhal Do’ campaign

Lucknow: Breakthrough India, an organization seeking to make violence and discrimination against women and girls unacceptable, today announced the launch of its ‘Dakhal Do’ campaign. Dakhal Do, meaning ‘intervene’ is a multi-year campaign on bystander intervention designed to inspire young people between the ages of 19-25 to intervene and call out acts of violence against women and girls both in public and private spaces.

Breakthrough India partners with Rajkumar Rao:

Breakthrough India has joined hands with popular Bollywood actor Rajkumar Rao to take the campaign to the masses. The campaign seeks to inspire young people to intervene when they witness acts of violence against women and girls, either in their own lives or in public places.

The idea is to reinforce and highlight the role of a bystander in creating safe spaces for women and girls in India. The campaign will be an integral part of Breakthrough India ongoing programmes in UP, Haryana, Bihar, and Delhi.

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Commenting on the collaboration, Rajkummar Rao said, “I am very excited to join hands with Breakthrough India for the ‘Dakhal Do’ campaign. I strongly believe that efforts such as this will help us end violence against women and girls. I have observed that most people act or raise their voice only when physical violence occurs. But there is no understanding around the fact that violence exists in different forms and shapes such as emotional, mental, and financial.

This needs to change. There needs to be a continuous discussion and sensitization on the various forms of abuse and their impact on women. This is a conversation that is still happening in limited spaces and we need everyone’s support to take it to a larger number of people across the country. I believe that violence against women and girls is everyone’s problem and we need to speak up, stop and intervene.”

'Dakhal Do’ campaign aims to raise awareness:

Crimes against women and girls, especially in public spaces, have seen a steady rise in recent years. According to the National Crime Record Bureau report of 2018 (NCRB), nearly 3.78 lakh cases of crime against women were reported across the country. The ‘Dakhal Do’ campaign aims to raise awareness on how bystanders can become agents of change rather than just spectators. This approach will empower bystanders to recognize unhealthy and problematic behaviors and intervene before abuse or assault takes place.

Commenting on the campaign launch. Sohini Bhattacharya, President and CEO, Breakthrough, said, “Breakthrough is dedicated to creating an environment. In which violence and discrimination against women and girls becomes unacceptable. The ‘Dakhal Do’ campaign designed to drive awareness, inspire action, and encourage more Indians. To say “no more” to gender-based violence and bystander apathy. The campaign will push people to understand their own role as changemakers for building safer public spaces. We are pleased to have partnered with Rajkumar Rao. To take this message to a larger number of people across the country.”

The ‘Dakhal Do’ campaign hosted on social media platforms in order to connect with more and more people and mobilize support for the campaign. The campaign will also announce a contest later which will be open for those between the ages of 18-25. The participants required to share their video stories through WhatsApp, stating how they intervened and prevented a potentially violent incident.”

About Breakthrough:

Breakthrough, an organization seeking to make violence and discrimination against women and girls unacceptable. We use the power of arts, media, pop culture and community mobilization to inspire people. To take bold action to build a world in which all people live with dignity, equality and justice.

We create ground-breaking multimedia campaigns that bring human rights issues into the mainstream. To make them relevant and urgent to individuals and communities worldwide. These, along with our in-depth training with young people, government officials and community groups. They have ignited a new Breakthrough Generation of leaders sparking change in the world around them.

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