Realme in-line Fitness Band may give tough competition to rival Xiaomi

Lucknow: Making its presence felt in the Indian market, Chinese tech giant Realme is now planning to expand its product range from audio accessories, smartphone accessories and Tote bag to fitness band.

Realme CEO Madhav Sheth in a recent episode of the 'Ask Madhav' series on company's YouTube channel, confirmed that the company is working on a fitness band. However, he didn't reveal any specifications of the device but said we could expect the fitness band to launch sometime in the first half of 2020. The device is already under developing stage.

It would be exciting to see what Realme fitness Band would have in store for its users mainly when the market has one of the most affordable fitness tracker Mi Band 4 by Xiaomi. Xiaomi offers Mi Band 4 at a very low price of Rs 2,299 and is loaded with several features, including an optical heart rate sensor, a colour OLED display and a long-lasting battery. It is expected of Realme that it would surely want to outdo the Mi Band 4 by offering cool features, a bigger display and a newer trendy design.

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It is to be mentioned that 2019 has seen many smartphone brands launching their fitness trackers, with the major ones being Honor, Huawei, Lenovo, Samsung and Intex. What makes the competition tough for Redme is that apart from these brands, several accessories manufacturers also have a couple of fitness trackers at extremely lower price points. For instance, Amazfit sells the Bip Lite fitness tracker with a smartwatch like display under Rs 4,000.

Meanwhile, Realme is also said to be coming up with new products in several other segments, recent example being the Realme Buds Air. The Buds Air cost Rs 3,999 but offer features that rival the more expensive Apple AirPods. The Buds Air promises 17 hours of battery life, smart connectivity features and easy touch controls.

Also competing in 5G race, Realme is also expected to launch its Realme X50 5G phone in India in early quarters of the 2020. Earlier, Realme had announced to give India it's first 5G smartphone. The Realme X50 is all set to launch in China on January 7, next year.

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