Vidya Balan explains why Shah Rukh Khan endorses so many brands

Mumbai: Critically acclaimed Bollywood actress Vidya Balan has found out the main reason why Shah Rukh Khan is the favourite choice of the brand owners for endorsing their products.

Vidya was at the Jio MAMI Movie Mela on Saturday when she mentioned that her all-time favourite Hindi film character is that played by Shah Rukh Khan in Kundan Shah's "Kabhi Haan Kabhi Naa", which also featured Suchitra Krishnamoorthi.

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"He is awkward, foolish and even a lying guy (liar) in the film, but you just can't help but root for the guy and that's what SRK's eyes do. He tells you anything on the screen and you would buy it. No wonder he endorses so many products," Vidya quipped.

Vidya also spoke about her upcoming film "Tumhari Sulu".

On her character in the film, she said: "Sulu is someone who doesn't care about what others think and I love that about her. Not in a selfish way, of course, but she only cares about what she wants."

The movie will release on November 24.