Ranveer Singh Launches the New Carrera Campaign in Delhi

Delhi: Carrera, the global lifestyle and sports eye-wear brand, is broadening its horizons with a vibrant new campaign that targets its irreverent audience. The brand unveiled the campaign today in New Delhi in the presence of Kyriakos Kofinas, Managing Director IMEA region and Brand Ambassador Ranveer Singh who is to front its latest advertising campaign.

The evening started with a power packed performance by BMX bikers who engaged with the audience showcasing their bicycling skills, followed by unveiling of the sensational Ranveer Singh as the new face of Carrera.

As the actor took the stage, he filled the gathering with effervescence and his untamed trade mark energy. To mark the celebration of Carrera’s new campaign, the brand also launched a few key pieces as an addition to its existing Spring Summer 2017 collection.

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Designed keeping in mind the different personalities of the consumer, the new collection consists of flamboyant, elegant and affordable eye-wear with exquisite design and enduring value.

Speaking on the launch of the Carrera’s new collection, Ranveer Singh said, "Carrera personifies a legacy of style, quality and an element of daring in its designs as well as innovations. It's edgy creative spirit resonates with me, which is why, I love sporting their eye-wear.”