Ed Sheeran's 'Shape of You' crosses half-a-billion streams in India

Shubhanshu Sharma
Published on: 28 Oct 2017 10:40 AM IST
Ed Sheerans Shape of You crosses half-a-billion streams in India
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Mumbai: Singer Ed Sheeran's chartbuster track "Shape of You" has fetched over half a billion views across video streaming platforms in India.

Audio streaming platforms like Saavn, Gaana, Hungama and Wynk, are surprised by this popularity and consumer demand as they too have never seen streaming numbers rise at such a high rate, read a statement.

"India is changing its listening behavior from Hindi/regional to a whole lot of English. Infact artists like Ed Sheeran cut through geographies and have entered into the hinterland which is seen with the views coming from cities like Indore, Bhilai, Patiala to even Kochi! Ed has a massive following here and we are overwhelmed by the response," Arjun Sankalia, Head International Music, Sony Music India, said.

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Shubhanshu Sharma

Shubhanshu Sharma

Writer has 6 years of experience in digital media. Presently working as Senior Sub Editor at newstrack.com. An avid reader and always willing to learn new things and techniques.

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