Here is what Anupam Kher has to say to Mallika Sherawat for this step...!

Bas Korsten, Executive Creative Director at J. Walter Thompson Amsterdam said, “When we found out that hardly any of the criminals responsible for these crimes are punished we quickly realised that a ‘normal’ ad campaign wasn’t going to cut it and we needed to go beyond the brief and think of a radical and more fundamental approach

Arnima Dwivedi
Published on: 7 April 2017 7:19 AM GMT
Here is what Anupam Kher has to say to Mallika Sherawat for this step...!
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School for Justice: Here is what Anupam Kher said to Mallika Sherawat...!

Mumbai: The Bollywood nymphet Mallika Sherawat has come up with a noble move to protect the future of child prostitutes in India.

The Bollywood actress has joined hands with an Amsterdam-based advertising company J. Walter Thompson for an initiative ‘Free a Girl Movement’ to start a law school for all those Indian girls who are rescued from the heinous job of prostitution.

Recently, veteran actor Anupam Kher took to Twitter and applauded the actress for her step.

https://twitter.com/AnupamPkher/status/850224997133983746

The actress, who has displayed her talent across the globe, has now decided to protect the girls from the hell that they are being thrown into, and give them an opportunity to rebuild their future and command their destiny through ‘School for Justice’.

Sherawat has been chosen as the Brand Ambassador of the initiative.

In next slide: Video of Mallika Sherawat...

https://youtu.be/HBSrKt1DOJY

A word with the students of School for Justice:

  • Sabnam, student at the School for Justice said “I was 9 years old when I was sold to work as a prostitute. I was tortured severely. The perpetrators are not punished and walk around free. That’s why I’m still not free”
  • “No one listened to me, I want to be the voice of the girls in the brothels,” Yasmin, another student added.

In slide ahead: Video about the School of Justice...

See video to know more about the initiative:

https://youtu.be/KfcMMAFzLh0

What is 'School for Justice’:

  • When JWT was approached to work on a campaign for India’s burgeoning ‘Free a Girl Movement‘, they realised that an ad campaign was not enough and the company’s global creative team created the ‘School for Justice’.
  • The victims of child prostitution in India are taught law in the institution, enabling them to prosecute the criminals responsible.
  • Bas Korsten, Executive Creative Director at J. Walter Thompson Amsterdam said, “When we found out that hardly any of the criminals responsible for these crimes are punished we quickly realised that a ‘normal’ ad campaign wasn’t going to cut it and we needed to go beyond the brief and think of a radical and more fundamental approach.”
  • On April 6, this vision became a reality and the School for Justice opened in India featuring the ‘Free a Girl Movement’, joining hands with legal expert Meenakshi Arora, ambassadors Mallika Sherawat and Abhay Mokashi, and Free a Girl Movement CEO Francis Gracias.
  • Expressing grief over the situation he further stated, “The School for Justice is a very real solution to a problem – as well as a communication idea to raise awareness. We are truly proud and honoured to have built this concept from the ground up.”
  • Explaining the initiative further Korsten said that working with one of India’s respected law schools, the program aims to provides an education to girls from all school levels by offering the support, tuition and mentoring that they need to reach university level.
  • Once they complete those studies, the girls will spend five years studying Law to get to their Bachelor of Law – to ultimately lobby the government to become Public Prosecutors with the power and determination to challenge India’s legal system from within.

Arnima Dwivedi

Arnima Dwivedi

A journalist, presently working as a sub-editor with newstrack.com. I love exploring new genres of humans and humanity.

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