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ICICI Bank launches 'Mine' for millennials customers

Based on this information, we have created 'ICICI Bank Mine', the country's first full banking repository for Millennials. This will provide them with a mobile-first and highly personalized banking experience.

Yogita S.

Yogita S.By Yogita S.

Published on 5 Nov 2020 10:49 AM GMT

ICICI Bank launches Mine for millennials customers
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New Delhi: ICICI Bank on Thursday announced the launch of India's first comprehensive banking program for young customers between 18 and 35 years of age. The offer inspired by this 'Millennial Network' is named 'ICICI Bank Mine', which provides a mobile app with many features including an instant savings account.

With this, the younger generation can avail credit and debit cards, instant personal loans and overdrafts, investment guidance facilities as per the demand of the youth.

ICICI Bank launches 'Mine' offer:

ICICI Bank Executive Director Anoop Bagchi said on the occasion, "Our country is specially prepared for the Demographic Division in the coming years, which is expected to join the workforce of millions of youth." We expect about 40 million progressive young Millennials to contribute significantly to the economy and banking in the coming years.

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Offer for millennials:

Our extensive research shows that young customers want banking to be simple, digitally enabled and customized. Based on this information, we have created 'ICICI Bank Mine', the country's first full banking repository for Millennials. This will provide them with a mobile-first and highly personalized banking experience. '

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He further added, 'ICICI Bank Mine also provides investment guidance. Directions through the iMobile app keeping in mind the experience of the user customers as a whole. To this end, we have connected the leading Fintech SQRRL investment platform in the field of investment. We will continue to integrate relevant fintech offers for our customers into the iMobile app. We believe that 'ICICI Bank Mine' is offering complete and most comprehensive offers to young customers in one place. '

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Yogita S.

Yogita S.

Media Graduate, News Editor and PR Enthusiast.

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