Boycott Myntra trends on Twitter again; Netizens react on half-truth but why?

New Delhi: A 5 year old poster again impacting Myntra today. Due to this poster, #BoycottMyntra and #UninstallMyntra have started trending once again on Twitter. That too when Myntra had not made that poster.

Boycoot Myntra trends:

This is from August 2016. In August 2016, 'Boycott Myntra' trended due to an anti-Hindu poster. 5 years ago an agency ScrollDroll created an advertisement for Myntra. In this, the illustration based on Draupadi Chirharan of Mahabharata was used.

Now it's enough! Height of anti Hindu activities. They all have taken us and our religious sentiments for granted, & now it's time to show our potential to them .#BoycottMyntra pic.twitter.com/N9QDzySpj8

— Shejal Joshi Bjp (@JoshiShejal) August 23, 2021

The graphic showed Krishna searching for 'extra long' sarees on the Myntra app when Dushasana was molesting Draupadi. There was no second thought after that. The Indians did not like this at all and they took Myntra to the fore.

This is not an ad, it is a direct insult to Hinduism & Hindu's everywhere. It's time to send a message loud & clear: Anti-Hindu propaganda will no longer be met with passivity. It will be met with action. #BoycottMyntra pic.twitter.com/EThpeT0xrL

— Kavita (@Sassy_Hindu) August 22, 2021

Twitter users started the trend of Boycott Myntra and Uninstall Myntra, calling Myntra a liar. They said that this is an insult to Mahabharata and Hinduism.

Guy's this has not been done by @myntra it is a post shared on 2016 which has popped now . I'm not supporting myntra but what wrong is wrong . An I'm not an anti-Hindu . I love my religion but we should not blindly tweet without knowing thefact do fact check once #BoycottMyntra pic.twitter.com/MIH2NDt5v4

— B Sanki (@sanjubhujlthapa) August 23, 2021

Hashtag trends again after 5 years:

Following the outrage, ScrollDroll removed the illustration and publicly apologized for it. At the same time, Myntra had clarified by tweeting that they did not create or endorse this ad. This creative third party scrolldroll has created and posted and Myntra had no knowledge of or approval from it.

Myntra also said that we will take legal action against Scrolldroll for using our brand. Scrolldroll also said that we take responsibility for this artwork. Myntra is not directly or indirectly associated with this.

Now after 5 years, Twitter users are once again taking out a front against Myntra using the same old poster.

However, some users are explaining on Twitter that this illustration is 5 years old and Myntra did not make it.

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