Boycott Myntra trends on Twitter again; Netizens react on half-truth but why?

A 5 year old poster again impacting Myntra today. Due to this poster, #BoycottMyntra and #UninstallMyntra have started trending once again on Twitter.

Yogita
Published on 23 Aug 2021 6:50 AM GMT
Boycott Myntra trends
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Boycott Myntra trends(PC: Social Media)


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New Delhi: A 5 year old poster again impacting Myntra today. Due to this poster, #BoycottMyntra and #UninstallMyntra have started trending once again on Twitter. That too when Myntra had not made that poster.

Boycoot Myntra trends:

This is from August 2016. In August 2016, 'Boycott Myntra' trended due to an anti-Hindu poster. 5 years ago an agency ScrollDroll created an advertisement for Myntra. In this, the illustration based on Draupadi Chirharan of Mahabharata was used.

The graphic showed Krishna searching for 'extra long' sarees on the Myntra app when Dushasana was molesting Draupadi. There was no second thought after that. The Indians did not like this at all and they took Myntra to the fore.

Twitter users started the trend of Boycott Myntra and Uninstall Myntra, calling Myntra a liar. They said that this is an insult to Mahabharata and Hinduism.

Hashtag trends again after 5 years:

Following the outrage, ScrollDroll removed the illustration and publicly apologized for it. At the same time, Myntra had clarified by tweeting that they did not create or endorse this ad. This creative third party scrolldroll has created and posted and Myntra had no knowledge of or approval from it.

Myntra also said that we will take legal action against Scrolldroll for using our brand. Scrolldroll also said that we take responsibility for this artwork. Myntra is not directly or indirectly associated with this.

Now after 5 years, Twitter users are once again taking out a front against Myntra using the same old poster.

However, some users are explaining on Twitter that this illustration is 5 years old and Myntra did not make it.

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Yogita

Yogita

She covers current News topics, keeps the audience updated with Buzz around the world.

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