"Overcoming Recruitment Hurdles: MSMEs Can Win Big with Smart Strategies" – Says Arghya Sarkar, Founder of Recruitment Mantra

In a recent interview, Arghya Sarkar, the founder of Recruitment Mantra and expert in recruitment process outsourcing (RPO), shed light on the challenges MSMEs face in hiring and shared powerful strategies for overcoming them. According to Sarkar, while MSMEs play a pivotal role in India’s economy, their recruitment processes often face significant roadblocks due to budget constraints, skill shortages, and competition from larger firms.

Sarkar highlights that the limited budgets of small businesses often prevent them from offering attractive salaries and benefits, making it tough to compete for top talent. He further points out the difficulty of attracting skilled professionals, especially in niche industries, and the lack of a structured hiring process in many MSMEs.

But it's not all doom and gloom. "There are numerous ways for MSMEs to attract and retain talent, even on a shoestring budget," Sarkar says. His suggestions include leveraging job portals like Naukri and LinkedIn, tapping into social media to build an employer brand, and offering flexible work options or non-monetary benefits that today’s workforce values.

Sarkar also emphasizes the importance of employee referral programs and internship initiatives to create a steady pipeline of qualified candidates. “Internships and apprenticeships are great for MSMEs to find talent that’s already familiar with their work culture," he explains. "It’s a cost-effective solution that can reduce recruitment expenses in the long run."

When it comes to overcoming the complexity of hiring and legal compliance, Sarkar suggests outsourcing HR functions to expert agencies like Recruitment Mantra, ensuring MSMEs can focus on their core business while still accessing top-tier talent and staying compliant with labor laws.

Sarkar’s message to MSMEs is clear: "Recruitment is about more than just filling a position. It’s about finding the right fit for your company’s culture and vision. With the right strategies, small businesses can not only compete with larger firms but thrive by attracting and retaining the best talent."

As an expert in the field, Arghya Sarkar is dedicated to empowering MSMEs to navigate the recruitment landscape and build a workforce capable of driving sustainable growth.